Wella Soft Color 70 Natural Blonde

Wella Soft Color 70 Natural Blonde is a demi-permanent, ammonia-free hair colour designed to create a natural-looking blonde shade with radiant, multidimensional colour. It provides harmonious grey blending and colour that lasts for up to 28 washes.

The caring formula is enriched with Shea Butter, Coconut Oil, and Aloe Vera, helping to nourish the hair during colouring while leaving it soft, smooth, and shiny. Wella also states that the formula provides 90% less hair breakage compared with untreated hair and up to 4 weeks of shine. The colouring process takes approximately 20 minutes.

Key Benefits:

• Creates a natural blonde shade
• Provides harmonious grey blending
• Helps leave hair soft and shiny
• Colour lasts up to 28 washes

Key Features:

• Shade: 70 Natural Blonde
• Ammonia-free demi-permanent colour
• Enriched with Shea Butter, Coconut Oil & Aloe Vera
• Up to 4 weeks of shine

Directions for Use:

Mix and apply according to the instructions supplied with the Soft Color kit. Leave for the recommended development time of approximately 20 minutes, then rinse thoroughly and use the conditioning treatment included. Always perform the recommended allergy alert test before colouring and follow the safety instructions on the packaging.

Pack Size:

35ml Colour Cream + 70ml Developer Milk + 2 × 20ml Shine Booster Conditioning Serum